In 2004, DetEksi Jawa Pos started the DetEksi Basketball League (DBL) in Surabaya. It is the first league in Indonesia to promote the Student Athlete concept. Where a player’s academic performance is just as important –if not more important– than his or her performance on the basketball court. By 2008, with Honda as the main partner, DBL have become Indonesia’s biggest basketball league. With over 13.000 participants and over 200.000 spectators in ten provinces. In the same year, DBL became the first league in Indonesia to collaborate with the world’s greatest league, the NBA. Every year, NBA will send its players and coaches to Surabaya, to train DBL players and coaches. For 2009 and the years to come, DBL will continue to expand the concept to other cities and provinces in Indonesia.